Concerning the importance of
trust, Ralph Waldo Emerson stated,
“Trust men and they will be
true to you; treat them greatly
and they will show themselves great.”
and they will show themselves great.”
Broken into
two parts, the initial statement infers that when people feel trusted, they act
in a trustworthy manner.
The
expectation with the second portion of Mr. Emerson’s statement is for us to
treat others with such respect and dignity that they, in turn, will show similar
considerations. Trust and respect are personal assets. When we willingly and
free given of these assets to those around us, these assets are almost always
returned with interest.
Many website verification
companies such as Trust Guard offer trust buttons. These highly-visible, clickable images instantly and
dramatically increase the level of trust online consumers feel when browsing e-commerce
websites.
In the online business
world, gaining the trust of our customers is one of the most essential keys in
achieving customer loyalty. Our goal should always be to promote a sense of
trust with our customers. As they begin to trust us, they will begin to be true
to us, daily building upon the now sure foundation leading to loyalty.
The trust button is a logo or seal that lets website visitors know that the
website they are reviewing is a legitimate company that they can trust. It
tells consumers that the business owner cares about their safety and security
and that the company’s goal is to treat them with respect and integrity.
Because the
trust button is a button, it is clickable. The best website verification
companies provide a certificate so that when consumers click on the button they
can easily see the rigorous steps that the website had to go through to become
verified as a trustworthy business.
The step to
take to become a trusted and profitable online business is to first contact a
website verification company. Then go through the verification process. Then
add the code for the trust button onto the top fold of the front page of your website.
Finally, sit back and watch as your new display of trust motivates more and
more visitors to become paying customers.
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