Let’s begin by defining what PCI Compliance scans are and
how they can actually make you more money online. PCI stands for the “Payment
Card Industry.” The top credit card companies got together and created an
organization to regulate their industry.
To comply with the requirements of the Payment Card
Industry, you need to conduct periodic vulnerability scanning. The sweet thing
is, and what most online business owners fail to realize, is that with the
right marketing, ensuring that your website complies with PCI rules can
actually increase
your online sales.
So how exactly can scanning my website help business owners
make more money more often online?
A few respected providers of PCI authorized scanning like
Trust Guard and McAfee Secure offer seals – digital images – that site
administrators can post on their websites.
These images show online consumers that the website is safe and secure
and that it meets the requirements set forth by the PCI Security Standards
Council including consistent vulnerability scanning.
Several blind testing has shown that posting a Security PCI Compliance
Scan Seal on websites, preferably at the top right hand side next to your
shopping carts can increase
sales by more than 5%. Visitors who click on the seal to review the
certificate of authenticity and verification of actions provided by the
scanning company buy even more often. Some testing has shown an average
increase in sales of 15% by using a PCI compliant security scanning seal with
accompanying certificate.
Make no doubt about it:
If you are a website owner, your first order of business is to protect
your site from hackers with PCI compliant security scanning. But while
selecting your vulnerability scanning provider, invest your time and efforts
into finding a respected company that also offers a security scanned seal with
accompanying verification certificate. That way your site will be safe and your
sales will increase.
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